Designing and Managing Intergrated Marketing Communication

All forms of presentation of non-personal ideas and paid promotions, goods, or services by sponsors delivered through print media. what is that understanding?

• Sales promotion

• Events and experiences

• Advertising

• Personal selling

_____________ also takes many forms both online or offline.

• Word of mouth

• Direct marketing

• Events and experience

• Personal selling

The ability to identify (recognize or remember) the brand called?

• Category needs

• Brand awareness

• Brand attitude

• Brand purchase

Nonpersonal channels are communications directed to more than one person and include......,except :

• advertising

• sales promotion

• events and experience

• market segmentation

The use of email, telephone, fax, e-mail, or the Internet to communicate directly with or solicit responses or dialog from certain customers and prospects, is referred as...

• Interactive marketing

• Direct marketing

• Advertising

• Events and experiences

Sales reps can build dealer by amatizing planned advertising and communications support for the company’s brand.

• Manage key accounts

• Responses

• Build enthusiasm

• Conduct missionary selling

What is meant by brand attitude in determining communication goals?

• Evaluate brands by paying attention to the ability of presumption to meet the current relevant needs

• Independent instructions for buying a brand or taking actions related to the purchase

• The ability to identify (recognize or remember) a brand to make a purchase

• Determine the product or service categories needed to divert or satisfy the perceived difference between the current motivational state and the desired emotional state

How do companies decide on the communication budget?

• Four common methods

• Three common methods

• Two common methods

• One common methods

The meaning of marketing Communication is

• A variety ofprograms directed internally to employees ofthecompany or externally to consumers

• Technology and other factors have profoundly changed the way consumers process communica-tions,and even whether they choose to process them at all

• The means by which companies store data, justifying marketing

• The means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about the products and brands they sell

Companies must consider several factors in developing their communications mix: ___________, consumer readiness to make a purchase, and stage in the product life cycle.

• Personal interaction

• Type of Product Market

• Fluently

• High Credibility