11020 Marketing 1.01 REVIEW - 7 functions of Marketing

A retail employee puts a pair of shoes on a customer and asks how they feel.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

• Marketing Information Management
• Product Management
• Selling
• Promotion

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

• Distribution
• Product Management
• Market Planning
• Marketing Information Management

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.

• Selling
• Pricing
• Promotion
• Product Management

There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.

• Market Planning
• Marketing Information Management
• Selling
• Pricing

Name that function: Planning ways to cover cost and reach the desired profit margin.

• Pricing

• Promotion

• Selling

• Financing

• Marketing Information Management