The Marketing Mix - Promotion - Key Terms

--------- is where marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty.

---------- otherwise known as above-the-line promotions. It can be done using different media such as TV, radio, social media, newspapers.

--------- involves below-the-line promotions. These are often used for short periods of time in order to reinforce advertising. eg. money off coupons, free gifts.

One of the aims of promotion is to -----------people about particular issues, often used by Governments

One of the aims of promotion is to improve ----------- ---------

------------ is paid for communication with potential customers about a product to encourage them to buy it.

----------- advertising is where the emphasis of advertising or sales promotion is to give full information about the product.

---------- advertising is advertising or sales promotion which is trying to persuade the consumer that they really need the product and should buy it.

The target -------- refers to people who are potential customers.

------ ------ service is usually offered when expensive products are bought. Customers can be reassured that if there is something wrong with the product in the first few weeks or months after purchase, they can return it and get it repaired free of charge.