Products

Anything that is offered in a market to satisfy human needs and wants.

• production

• offer

• product

• sale

A product could be a...

• person

• object

• service

• all the above

Any product that you can touch

• service

• tangible

• intangible

• favorite

Name, packaging, style, features and quality.

• characteristics that differentiate products

• Factors of production.

• options of products

• competitors

It's not the physical product, but consists of all the benefits associated.

• Augmented product

• Actual product

• Core product

• Special product

Groups of closely related products sold to the same customer groups and marketed through the same outlets.

• product catalogue

• product line

• product mix

• product benefits

Brand is

• a name

• a symbol

• a logo

• all of the above

The objective is to create a relationship of trust

• brand

• package

• price

• shape

Brand recognition

• people buy this brand sometimes.

• people is aware of the brand.

• people buy it as a substitute

• people don't know the characteristics of a product.

Some companies include their name in all their products.

• branding

• brand recognition

• corporate branding

• individual branding