History of Advertising

Advertising is the (a)   , non-personal promotion of a cause, product, idea or service.

The goal of advertising is to inform, persuade or remind a target audience of a cause, idea, product or service.

• True

• False

Advertising is implemented through mutiple channels or _______.

• radio

• television

• media

• newspaper

In 1873 the first convention of ______________ agents was held in New York.

• commercial

• creative

• marketing

• advertising

In 1899, what company made the first advertising buy?

• AT&T

• Kelloggs

• Pepsi

• Campbell's Soup

In 1938 which had the most advertising sales? (one surpassed the other in advertising revenue)

• Radio

• Magazine

In 1955 the ___________________ campaign debuts.

• Oscar Meyer

• Marlboro Man

• Smokey the Bear

• Cola Wars

In 1954 _____ became the largest advertising medium in the world.

• CBS

• NBC

• ABC

• Fox

In 1976, the Supreme Court granted advertising _______ Amendment protection.

• First

• Second

• Fifth

• Fourth

In _______ the internet became a reality and five million users worldwide got online.

• 1990

• 1991

• 1992

• 1993