3rd Partial Admon3- Quizz

The management task that links the business to the customer by identifying and meeting the needs of customers profitably

• Marketing

• Market sisze

• Market growth

• Segmentation

Dividing a market into distinct groups of consumers who share common tastes and requirements

• Target marketing

• Mass Marketing

• Market size

• Segmentation

Tangible physical product marketed to end users

• Segmentation

• Mass marketing

• Consumer good

• Consumer service

An outward-looking approach basing product decisions on consumer demand, and established by market research

• Product orientation

• Market orientation

• Market share

• Market leadership

An identifying symbol, name, image or trademark that distinguishes a product from its competitors

• Brand

• Brand loyalty

• Brand development

• Brand value

The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public relations to inform consumers and persuade them to buy

• Above-the line-promotion

• Below-the line-promotion

• Promotion

• Sales promotion

The combination of promotional techniques that a firm uses to communicate the benefits of its products to customers

• Above-the line-promotion

• Promotion

• Sales promotion

• Promotion mix

An unconventional way of performing marketing activities on a very low budget

• Guerilla Marketing

• Viral Marketing

• Promotion Mix

• Sales Promotion

The chain of intermediaries a product passes through from producer to final consumer

• Guerrilla Marketing

• Channel of distribution

• Viral Marketing

• Internet marketing

Usually used for consumer goods but could also be an agent for selling industrial products to businesses

• Direct selling

• Single -intermediary channel

• Two -intermediary channel

• Channel distribution