Product Life Cycle Review

The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage

• True
• False

What is happening at point F on the Product Life Cycle?

• Introduction
• Decline
• Maturity
• Growth

An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?

• Decline
• Maturity
• Introduction
• Growth

Which one is NOT a stage in the PLC?

• maturity

• decline

• growth

• development

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

What is a product extension?

• longer production time

• products with extension features

• strategies to keep the product from declining

• products that keep going through the different stages

Which stage requires lots of advertising?

• introduction

• growth

• maturity

• decline

Which stage has the least production costs?

• introduction

• maturity

• decline

• growth

What should a business do in the intro stage?

• make lots of their product

• build up sales

• increase staff numbers

• increase customer awareness