Marketing Mix - Canterbury College

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

• False
• True

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

• True
• False

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city

one segment of a market

• positioning
• niche
• target market
• satisficers

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion