How to market your NGO?

How to market your NGO?

• Set a Social Media Strategy

• Create Marketing Materials

• Set Measurable Goals

• Determine Your Target Market

• All of the above

How to market your NGO?

• Create a Database

• Update (or Create) Your Website

• Showcase Your Results

• Form Partnerships

• All of the above

What factors do you determine your target audience by?

• What's the best way to contact them?

• What issues are most likely to stir their interest?

• What social media platforms do they use?

• Do you want them to donate, volunteer, join your organization, or spread the word?

• All of the above

When applying a social media strategy, Is it better to..?

• Use all the social media platform you can find

• Identify the two or three platforms where your target market is most likely to be found. Then, focus your energy and marketing efforts there.

What information should your website include?

• Your nonprofit's history and mission

• Breaking news

• Upcoming events and initiatives

• Press coverage

• All of the above

What information should your website include?

• How to volunteer

• Personal social media links

What do you include in your database?

• Event invitations

• Newsletters

• Media outreach

• All of the above

How do you showcase your results?

• Website updates

• Local or national events

• Both

Is it important to identify the age of your target audience?

• Yes

• No

Is it recommended to add success stories to your website?

• Yes

• No