E II - OBJ 3.01 - 3.02 Vocab
Authored by Andrea Cooper
Business
9th - 12th Grade
Used 4+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Alteration
A product-mix strategy in which a business makes changes to its products or product lines
A product-mix strategy in which a business expands its product mix by adding additional product items or product lines
A product-mix dimension referring to the number of product lines carried by a company
A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Depth
A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line
A product-mix strategy in which a business expands its product mix by adding additional product items or product lines
A product-mix dimension referring to the total number of products in the product mix
The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Expansion
A product-mix strategy in which a business expands its product mix by adding additional product items or product lines
A product-mix strategy in which a business makes changes to its products or product lines
A product-mix dimension referring to the number of product lines carried by a company
A product-mix dimension referring to the total number of products in the product mix
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Length
A product-mix dimension referring to the total number of products in the product mix
A product-mix dimension referring to the number of product lines carried by a company
A product-mix strategy in which a business makes changes to its products or product lines
A product-mix strategy in which a business expands its product mix by adding additional product items or product lines
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product mix
The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals
A product-mix dimension referring to the number of product lines carried by a company
A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line
A product-mix strategy in which a business makes changes to its products or product lines
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Width
A product-mix dimension referring to the number of product lines carried by a company
The ways in which businesses handle, or manage, their product mixes
A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line
A product-mix strategy in which a business makes changes to its products or product lines
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product-mix strategies
The ways in which businesses handle, or manage, their product mixes
A product-mix strategy in which a business expands its product mix by adding additional product items or product lines
A product-mix strategy in which a business makes changes to its products or product lines
Provision of service to customers before, during, and after a purchase
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