E II - OBJ 3.01 - 3.02 Vocab

Alteration

• A product-mix strategy in which a business makes changes to its products or product lines

• A product-mix strategy in which a business expands its product mix by adding additional product items or product lines

• A product-mix dimension referring to the number of product lines carried by a company

• A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line

Depth

• A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line

• A product-mix strategy in which a business expands its product mix by adding additional product items or product lines

• A product-mix dimension referring to the total number of products in the product mix

• The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals

Expansion

• A product-mix strategy in which a business expands its product mix by adding additional product items or product lines

• A product-mix strategy in which a business makes changes to its products or product lines

• A product-mix dimension referring to the number of product lines carried by a company

• A product-mix dimension referring to the total number of products in the product mix

Length

• A product-mix dimension referring to the total number of products in the product mix

• A product-mix dimension referring to the number of product lines carried by a company

• A product-mix strategy in which a business makes changes to its products or product lines

• A product-mix strategy in which a business expands its product mix by adding additional product items or product lines

Product mix

• The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals

• A product-mix dimension referring to the number of product lines carried by a company

• A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line

• A product-mix strategy in which a business makes changes to its products or product lines

Width

• A product-mix dimension referring to the number of product lines carried by a company

• The ways in which businesses handle, or manage, their product mixes

• A product-mix dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line

• A product-mix strategy in which a business makes changes to its products or product lines

Product-mix strategies

• The ways in which businesses handle, or manage, their product mixes

• A product-mix strategy in which a business expands its product mix by adding additional product items or product lines

• A product-mix strategy in which a business makes changes to its products or product lines

• Provision of service to customers before, during, and after a purchase

Customer service

• Provision of service to customers before, during, and after a purchase

• Adapting the qualities and properties of a service to a specific guest and determining the guests' expectations regarding the way in which such service should be provided

• Ensure uniform quality of treatment of all customers, both internal and external;

• A product-mix dimension referring to the number of product lines carried by a company

Standardized services

• Ensure uniform quality of treatment of all customers, both internal and external;

• A product-mix dimension referring to the number of product lines carried by a company

• Adapting the qualities and properties of a service to a specific guest and determining the guests' expectations regarding the way in which such service should be provided

• Provision of service to customers before, during, and after a purchase

Customized services

• Adapting the qualities and properties of a service to a specific guest and determining the guests' expectations regarding the way in which such service should be provided

• Ensure uniform quality of treatment of all customers, both internal and external

• Provision of service to customers before, during, and after a purchase

• The ways in which businesses handle, or manage, their product mixes