Fundamentals of Marketing ICEV

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Marketing

• Marketing Mix

• Marketing Plan

• Mass Marketing

mix of variables marketers control to influence a business’ success; the four Ps: price, product, place, promotion

• Marketing

• Marketing Mix

• Marketing Plan

• Mass Marketing

document which outlines a business's marketing problems and how they will be addressed and solved

• Marketing

• Marketing Mix

• Marketing Plan

• Mass Marketing

marketing aimed at the masses without consideration of differences among them

• Marketing

• Marketing Mix

• Marketing Plan

• Mass Marketing

division of the mass market based on shared characteristics

• Marketing Segmentation

• Target Market

• Market Research

specific group for which a business's products, services and marketing efforts are intended

• Marketing Segmentation

• Target Market

• Market Research

organized effort to gather and interpret information about a market

• Marketing Segmentation

• Target Market

• Market Research

broad, long-term expectations for future achievements

• Goals

• Objectives

• Strategies

specific, measurable, short-term expectations

• Goals

• Objectives

• Strategies

statements describing the overall approach to how goals and objectives will be achieved

• Goals

• Objectives

• Strategies