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Marketing Management_Consumer Bahavior

Authored by Baxis Patel

Business

University

Used 14+ times

Marketing Management_Consumer Bahavior
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer behavior is the study of how consumer ______, ________, ________, and _________ the offers of the company.

select, buy, use, dispose

watch, Test, Organise, send

make, use, buy, provide

throw, dispose, make, buy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________ is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and other key institutions.

Culture

Society

National

Family

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

in _______________, people interact continuously and informally, such fairly as family, friends, neighbors, and coworkers.

Primary Group

Secondary Group

Affiliated Group

Social Group

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

People belong to _______________ , such as religious, professional, and trade-union groups, which are more formal and require less continuous interaction.

Secondary groups

Primary Group

Social Group

Affiliated group

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________________ are those a person hopes to join with.

Secondary groups

Primary Group

Social Group

Aspirational groups

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________________ are those whose values or behavior an individual rejects.

Secondary groups

Primary Group

Dissociative groups

Aspirational groups

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The family of orientation consists of, except __________.

Mother

Father

Siblings

Uncle

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