Unit 3 Marketing- Entrepreneurship

Which is not apart of the Marketing mix (4'Ps of Marketing)

• Price

• Product

• Package

• Promotion

First Characteristic of SWOT

• Smart

• Strength

• Summary

• Weakness

System for collecting, recording, and analyzing information about customers.

• Target market

• Market research

• Branding

• Customer profile

Everything a business does to get customers to buy their products or services

• Accouting

• Management

• Marketing

• Finance

Which of the 4 P's of marketing describe where the products or services will be sold?

• Product

• Price

• Place

• Promotion

Which of the 4 P's of Marketing involve what goods or services the business offers.

• Product

• Price

• Place

• Promotion

What is the fourth characteristic in the SWOT analysis?

• Strength

• Target market

• Threats

• Takeover

Market research done by the government would be what type of market research?

• Primary

• Secondary

Type of market research done in house by the business.

• Primary

• Secondary

Something you do better than all your competition is called

• Competitive Advantage

• Marketing