SWOT and Marketing Analysis Quiz

What does SWOT stand for?

• Strengths, Weaknesses, Opportunities, Threats

• Strategy, Workforce, Options, Tactics

• Systems, Workflow, Objectives, Techniques

• Sales, Wages, Outcomes, Targets

Which of the following is considered a strength in SWOT analysis?

• High employee turnover

• Strong brand reputation

• Increased competition

• Economic downturn

In SWOT analysis, what does 'Threats' refer to?

• Internal factors that hinder performance

• External factors that could harm the business

• Opportunities for growth

• Resources available to the company

Which of the following is NOT one of the 4 P's of marketing?

• Product

• Price

• Placement

• Performance

What does the 'Product' in the 4 P's refer to?

• The cost of the item

• The distribution channels

• The goods or services offered to customers

• The advertising methods used

Which of the following is a pricing strategy?

• Cost-plus pricing

• Mass marketing

• Brand positioning

• Direct selling

What does PEST analysis stand for?

• Price, Environment, Strategy, Technology

• Political, Economic, Social, Technological

• Product, Evaluation, Strategy, Tactics

• People, Environment, Systems, Technology

What aspect of PEST analysis focuses on demographic changes?

• Political

• Economic

• Social

• Technological

Which of the following would be considered an opportunity in a SWOT analysis?

• A new competitor entering the market

• Changes in consumer preferences

• Increased costs of raw materials

• A decline in market demand

Which of the following is a disadvantage of a cost-plus pricing strategy?

• It guarantees profit

• It ignores consumer demand

• It is easy to implement

• It considers competition