
Advertising and Media Planing 2.
Authored by Eszter Dobrosy
Business
University
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT true? Brands...
are one of the companies’ most important intangible assets.
are a promise to consumers.
must be managed properly.
represent the same things to everyone.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies have the least control over...
planned messages
unplanned messages
product messages
service messages
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
From the consumer's perspective, which is NOT a role brands play ?
Provide social acceptance
Reduce search time
Attract investments
Provide positive assurance
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Interbrand in 2021, the top 5 best global brands are from the .......... sector.
technology
entertainment
luxury goods
they are from a variety of sectors.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When Procter & Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:
brand extension.
family brand.
flanker brand.
complementary brand.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Changing an image is most necessary when: (chose the BEST answer)
a brand's image has been adversely impacted by entry of new competitors.
sales begin to decline.
target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations.
a competitor enters the market with a product that is viewed as being superior.
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