
Sports Marketing Ch 2 Vocab
Authored by Kim Compton
Business
9th - 12th Grade
20 Questions
Used 1+ times

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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The ___________ is focused on satisfying customer needs.
customer
service
gap
marketing
concept
Target
Market
breakeven
point
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The ________ is the difference between what customers expect
and the service they receive from a business.
outstanding
service
FAST
Strategy
customer
program
customer
service
gap
3.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
__________ is the capability to produce products or services more efficiently and economically than the competition.
Comparative
Advantage
Definite
Advantage
Demographic
Psychographic
4.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The _______ represents the minimum sales required to cover all of the expenses.
revenue
point
breakeven
point
profit
loss
5.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
___________hierarchy includes the five major human areas of need.
Moscow's
Maslow's
Martin's
Marlow's
6.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
__________ purchases are based upon loyalty to a particular brand or product.
Emotional
Rational
Patronage
7.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
__________ segmentation is based upon age, income, education, and other distinguishing characteristics of a particular market segment.
Demographic
Psychographics
Behavioral-Based
Geographic
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