Sports Marketing Ch 2 Vocab

The ___________ is focused on satisfying customer needs.

• customer

  service

  gap

• marketing

  concept

• Target

  Market

• breakeven

  point

The ________ is the difference between what customers expect

and the service they receive from a business.

• outstanding

  service

• FAST

  Strategy

• customer

  program

• customer

  service

  gap

__________ is the capability to produce products or services more efficiently and economically than the competition.

• Comparative

  Advantage

• Definite

  Advantage

• Demographic

• Psychographic

The _______ represents the minimum sales required to cover all of the expenses.

• revenue

  point

• breakeven

  point

• profit

• loss

___________hierarchy includes the five major human areas of need.

• Moscow's

• Maslow's

• Martin's

• Marlow's

__________ purchases are based upon loyalty to a particular brand or product.

• Emotional

• Rational

• Patronage

__________ segmentation is based upon age, income, education, and other distinguishing characteristics of a particular market segment.

• Demographic

• Psychographics

• Behavioral-Based

• Geographic

____________ is the percentage of total sales of a product or service that a company expects to capture in relation to its competitors.

• Segmentation

• Market

• Target

  Market

• Market

  Share

_________ is the rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized.

• Product Usage

• Productivity

• Employability

• Comparative

  Advantage

_________ purchases are made with little thought

during emotional highs or lows.

• Patronage

• Rational

• Emotional