Sports Marketing Ch 2 Vocab

Sports Marketing Ch 2 Vocab

9th - 12th Grade

20 Qs

quiz-placeholder

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Sports Marketing Ch 2 Vocab

Sports Marketing Ch 2 Vocab

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Kim Compton

Used 1+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

The ___________ is focused on satisfying customer needs.

customer

service

gap

marketing

concept

Target

Market

breakeven

point

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

The ________ is the difference between what customers expect

and the service they receive from a business.

outstanding

service

FAST

Strategy

customer

program

customer

service

gap

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

__________ is the capability to produce products or services more efficiently and economically than the competition.

Comparative

Advantage

Definite

Advantage

Demographic

Psychographic

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

The _______ represents the minimum sales required to cover all of the expenses.

revenue

point

breakeven

point

profit

loss

5.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

___________hierarchy includes the five major human areas of need.

Moscow's

Maslow's

Martin's

Marlow's

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

__________ purchases are based upon loyalty to a particular brand or product.

Emotional

Rational

Patronage

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

__________ segmentation is based upon age, income, education, and other distinguishing characteristics of a particular market segment.

Demographic

Psychographics

Behavioral-Based

Geographic

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