Week 4 - Consumer Behaviour

Week 4 - Consumer Behaviour

University

12 Qs

quiz-placeholder

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Week 4 - Consumer Behaviour

Week 4 - Consumer Behaviour

Assessment

Quiz

Business

University

Practice Problem

Hard

Consumer Behaviour, Segmentation

Standards-aligned

Created by

Minh Doan

Used 8+ times

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12 questions

Show all answers

1.

DROPDOWN QUESTION

1 min • 1 pt

To understand consumer behavior it is important for companies to roll out as many products as possible in the given year since only a handful actually succeed. TRUE or FALSE? (a)  

TRUE
FALSE

Tags

Consumer Behaviour

2.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Select the following answers that make the sentence valid: Consumer behavior can consist of .


Cultural practices

Norms

Implicit theories

Social factors

Reference groups

Tags

Consumer Behaviour

3.

MULTIPLE SELECT QUESTION

1 min • 1 pt

What are the variables that comprise a social class?

Income

Hierarchy

Status

Occupation

Validation

Tags

Consumer Behaviour

Segmentation

4.

MULTIPLE SELECT QUESTION

1 min • 1 pt

High involvement and low involvement decisions require us to:

Listen

Feel

Learn

Do

Think

5.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Select any of the following that have the correct pairing:

Rationality is to Prescriptiveness

Irrationality is to Descriptiveness

Irrationality is to Descriptiveness

Rationality is to Descriptiveness

6.

DROPDOWN QUESTION

1 min • 1 pt

When considering attributes that are both negative and positive, you are utilizing the Framing Effect. ​ ​ (a)  

FALSE
TRUE

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An approach to help companies navigate through the digital age consists of attributes such as:

Circular with non-linearity

Funnel shaped with linearity

Funnel shaped with linearity

Circular with linearity

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