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Prankvertising

Authored by Santiago Carrillo

Business

University

Used 3+ times

Prankvertising
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5 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the main objective of prankvertising?

The objective of prankvertising is to trick and deceive the audience.

The objective of prankvertising is to generate buzz, and exposure for the brand.

The objective of prankvertising is to mock and ridicule the audience.

The objective of prankvertising is to promote products or services without regard for ethics or social responsibility.

2.

DRAG AND DROP QUESTION

1 min • 4 pts

Prankvertising cleverly integrates ​ (a)   ​ , unexpected surprises, and playful (b)   into advertising campaigns, captivating audiences, creating ​ (c)   brand connections, and generating buzz through unforgettable (d)   that resonate and spark conversation

humor
pranks
memorable
experiences
boring
forgettable

3.

DROPDOWN QUESTION

45 sec • 3 pts

One (a)   of prankvertising is the risk of negative (b)   , as pranks can​ (c)   be misunderstood, causing offense or distress to the target audience and leading to​ (d)   in brand perception or reputation.

disadvantage
backlash
sometimes
damage
advantage
advantage
always

4.

MULTIPLE CHOICE QUESTION

20 sec • 3 pts

What role do social networks play in prankvertising?

Prankvertising does not utilize social networks as part of its strategy.

Social networks play a minor role in prankvertising, and their impact is negligible.

Social networks can negatively impact prankvertising, as they can lead to negative backlash and damage brand reputation.

Social networks allow content to be shared rapidly and widely, generating buzz and increasing brand awareness.

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which is the intention of the following video?

Promote construction services

Promote installation services

Promote a TV brand

To see how people act in an emergency situation

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