Principles of Marketing

1. The following are supply chain interconnected logistical components EXCEPT __________.

•    A. Inventory Control

• B. Order Processing

•    B. Pricing Strategy

• D. Transportation

2. Which of the following is NOT a criterion in selecting a transportation mode?

• A. Accessibility

• B. Addressability

• C. Capability

• D. Reliability

3. In this channel, consumers can buy products directly from the wholesaler in bulk.

• A. Producer -> Consumer

• B. Producer -> Retailer -> Consumer

• C. Producer -> Wholesaler/Distributor -> Consumer

• D. Producer -> Agent/Broker -> Wholesaler/Retailer-> Consumer

4. It occurs between a producer and industrial users of raw materials needed for the manufacturer of finished products.

• A. Business-to-business (B2B) distribution

• B. Business-to-channel (B2Ch) distribution

• C. Business-to-consumer (B2C) distribution

• D. Business-to-supply (B2S) distribution

5. Which of the following refers to the total amount charge by the carrier to move the product from point of origin to destination?

• A. cost

• B. price

• C. qouta

• D. time