Year 8 - Branding and Visual Identity Quiz

Branding is

• the process of creating a unique design that distinguishes a product, service, or company from its competitors.

• a device that legally identifies ownership a name.

• the process of maximising a product's recognition to its target market.

• the packaging of a product.

A mark or design placed on a product to identify a company's brand is a

• logo

• company name

• symbol

• quality mark

A slogan is a

• device that legally identifies ownership

• summary of the company's mission.

• describes a product.

• short, memorable catch phrase used to evoke an emotion for a brand or product

A company's visual identity is made up of

• a logo or mark

• type or text

• colours

• a combination of all three.

A target market is

• used to promote a company's identity.

• a group of customers a company wants to sell its products and services to.

• a person or thing highly regarded and worthy of admiration.

• everyone and anyone.

A need is ...

• Shelter

• Water

• Electricity

• Food

A want is something that you and your family spend money on to enjoy, but which you do not need, to live.

• TRUE

• FALSE

Branding is the process of creating a _________ name, design, symbol, and/or other features that distinguish a company from its competitors.

Every colour creates different emotions and feelings.

• TRUE

• FALSE

The slogan "I'm lovin it" is used by

• Hungry Jacks

• Skittles

• McDonalds

• Coca Cola