MH31-1.01 SEM1 Study Guide

A person who sells non-sport products through the use of sport is considered a(n)

• A.      advertising marketer.
• B.      sport salesperson.
• C.      Sport marketer
• D.     non-sport marketer.

Which of the following positions is a sport-marketing position:

• A.      Advertising director
• B.      Head coach
• C.      Director of hockey operations
• D.     Chief financial officer

Which of the following positions creates the marketing budget for a sport organization:

• A.      Chief executive officer
• B.      Director of development
• C.      Director of marketing
• D.     Director of sales

Which of the following sport-marketing activities involves creating promotional copy for printed publications:

• A.      Advertising
• B.      Merchandising
• C.      Social Media
• D.     Sales

Which of the following marketing activities involves selling airtime for sponsors’ verbal messages broadcast over the public address system at games:

• A.      Group sales
• B.      Advertising sales
• C.      Ticket sales
• D.     Corporate sales

Which of the following marketing activities involves keeping detailed ticket sales records:

• A.      Ticket sales
• B.      Market research and development
• C.      Merchandising
• D.     Ticket management

Which of the following marketing activities usually involves planning youth clinics for fans:

• A.      Media relations
• B.      Advertising
• C.      Market research & development
• D.     Community relations

Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:

• A.      Merchandising
• B.      Community relations
• C.      Public relations
• D.     Sales

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• A.      Promotions
• B.      Media relations
• C.      Advertising
• D.     Community relations

Which of the following marketing activities involves answering fan mail for a sport organization:

• A.      Community relations
• B.      Market research and development
• C.      Media relations
• D.     Promotions