Pre session activity week 2

What is the metaverse?

• A blockchain-based non-fungible token
• A digital transformation team at McDonald's
• A new type of burger at McDonald's
• A virtual world where people can hang out and order food

What is the ultimate aim of McDonald's digital transformation initiative?

• To increase average order sizes
• To connect all of McDonald's data and analytic systems
• To deploy technology to overcome challenges
• To predict customer orders in real time

How did McDonald's use AI to improve efficiency in their drive-through ordering process?

• By using synthetic human voices
• By predicting customer orders based on previous visits
• By tailoring menu items in real time
• By scanning number plates of cars

What did former CEO Easterbrook say was the ultimate goal of connecting all of McDonald's data and analytic systems?

• To deploy technology to overcome challenges
• To create an end-to-end intelligent business
• To increase average order sizes
• To predict customer orders in real time

What technology did McDonald's introduce in 1976 that had a significant impact on their business?

• Self-service kiosks
• Drive-through lanes
• Voice recognition ordering systems
• Dynamic menu boards

How did McDonald's use NFTs in their marketing strategy?

• By creating and launching a virtual cheeseburger
• By creating and launching a virtual clothing line
• By creating and launching a virtual make rib sandwich
• By creating and launching a virtual avatar

What technology does McDonald's use to tailor menu items in real time?

• Natural language processing algorithms
• Image recognition technology
• Voice recognition ordering systems
• Dynamic menu boards

What is the potential use of virtual restaurants for McDonald's?

• To predict customer orders in real time
• To connect all of McDonald's data and analytic systems
• To increase average order sizes
• To provide an entertaining environment for customers

What is the purpose of McDonald's digital transformation team?

• To deploy technology to overcome challenges
• To predict customer orders in real time
• To connect all of McDonald's data and analytic systems
• To increase average order sizes

What impact has AI had on average order sizes at McDonald's?

• It has decreased average order sizes
• It has made ordering more complicated
• It has had no impact on average order sizes
• It has increased average order sizes