Theme 1 - Topic 1.1 to 1.3.1 -

The Better Toy Store (TBTS) is a children’s toy shop. TBTS has three shops in Singapore. Two of the shops are located in busy shopping malls and the third is located at the Jewel Changi Airport. TBTS has a website for customers looking to buy toys online. TBTS selects toys to sell that are excellent for play, value, design and quality. All TBTS toys are environmentally friendly.

Identify the product sold by the business.

The Better Toy Store (TBTS) is a children’s toy shop. TBTS has three shops in Singapore. Two of the shops are located in busy shopping malls and the third is located at the Jewel Changi Airport. TBTS has a website for customers looking to buy toys online. TBTS selects toys to sell that are excellent for play, value, design and quality. All TBTS toys are environmentally friendly.

Identify the market segment in this case study

The Better Toy Store (TBTS) is a children’s toy shop. TBTS has three shops in Singapore. Two of the shops are located in busy shopping malls and the third is located at the Jewel Changi Airport. TBTS has a website for customers looking to buy toys online. TBTS selects toys to sell that are excellent for play, value, design and quality. All TBTS toys are environmentally friendly.

How is the TBTS business location stated in this case study?

Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio’s aim is to have ‘a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.’ Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio is a profit-making organisation with a social element. It employs seven part-time people, all of whom are art enthusiasts.

Identify a social objective of this business.

Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio’s aim is to have ‘a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.’ Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio is a profit-making organisation with a social element. It employs seven part-time people, all of whom are art enthusiasts.

Identify the type of business activity offered by Artify studio

Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio’s aim is to have ‘a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.’ Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio is a profit-making organization with a social element. It employs seven part-time people, all of whom are art enthusiasts.

State one demographic market segment targeted by this business.

Loaf, a bakery and cookery school, was set up by Tom Baker in Birmingham, UK. The aim is to promote real food and healthy living. It wants to use its skilled chefs to bring real food to the kitchens of the local community. It uses its cookery courses and bakery to help restore the local high street. Loaf also hosts pop-up events (one-off events) in different parts of the city where it shows off its products. Any profit made through these events is directed towards furthering Loaf’s charitable work. Loaf operates a scheme called ‘Waste Not’. At the end of the day Loaf donates any leftover food to charities who distribute it to local people. In addition, Loaf provides a recycling hub for the local community. Loaf is a social enterprise with nine members of staff; six of whom are directors.

State why, using 'cookery courses and bakery to help restore the local high street' can be a social objective for Loaf?

Can Culleretes is a restaurant based in the Spanish city of Barcelona. Opening in 1786 it is the second oldest restaurant in Spain. It has been run by the Agut-Manubens family since 1958 and serves a variety of Mediterranean food. Sisters Montserrat and Alicia are co-owners of the restaurant with six members of the family working for them. The restaurant is near to popular tourist attractions and close to many other restaurants. It opens for lunch and dinner only.

State how you could relate the aim of Can Culleretes to their business location

Lavender, a Malaysian business, started with bakery, patisserie and takeaway shops. It has now developed into several other businesses. L.café is a self-serve café selling a variety of cakes and drinks. L.bistro is a casual dining place with a selection of Asian foods. L.table is a formal restaurant that uses high quality and organic ingredients.

State how Lavendar would have used market mapping to expand the business

Nantgwynfaen Organic Farm (NOF) is a farm growing a range of fruit and vegetables. It has a farm shop and offers accommodation with breakfast. It was set up by Amanda and Ken Edwards in West Wales, UK. NOF supports farmers by selling local organic produce in its farm shop. The produce from the farm shop is served to the visitors staying overnight at the farm. NOF is committed to being environmentally friendly by recycling, avoiding the use of packaging and reducing the use of electricity.

How would you describe Nantgwynfaen Organic Farm (NOF) as having financial and non-financial objectives?