Marketing Basics - Entrepreneurship

The term for how a to promote and sell products or services.

• Marketing

• Distribution Channel

• Price

• Product, Price, Place, Promotion

4 P's of marketing

• product, price, place, promotion

• image

• place

• advertising

Something someone buys that satisfies a want or need (can be a good or service).

• Jingle

• Slogan

• Product

• brand

A name, symbol, or design, that identifies a seller's products and differentiates them from competitors' products.

• Product

• Brand

• Image

• Place

A unique, memorable quality of a brand.

• Product, price, place, promotion

• Slogan

• Image

• Product

A group of customers that the business/service is aiming for.

• Price, Product, Place, Promotion

• Jingle

• Target Market

• Place

Financial gain made when you sell a good or service. The formula is selling price - production cost.

• Brand

• Profit

• Marketing

• Place

All the ways to communicate to the target audience [customer].

• Promotion

• Target Market

• Brand

• Logo

Catchy phrase or words that reminds customers of a product or company

• Place

• Brand

• Price

• Slogan

A symbol or design that helps consumers remember a company.

• Promotion

• Advertising

• Logo

• Testimonial