Promotion Checkpoint #2

Which of the following is NOT a benefit of social media marketing?

• • 24/7 access to customers

• • cannot control negative feedback

• • Customers see brand favorably

• • Highly targeted

What is the main benefit of search engine optimization (SEO) for businesses?

• Broad customer reach

• Decreased website traffic

• Lower Google Organic Search rating

• Increased cost of marketing

Which social media platform is projected to be the most popular in 2023?

• WeChat

• Facebook

• YouTube

• WhatsApp

What is the main purpose of SEO?

• Refining a website so that Google, Bing, and other search services can show it in search results

• Helping customers find information on company's websites

• Making content on your webpage more accessible

• To influence click-through rates to increase

What is a benefit of email marketing for businesses?

• Encourages repeat purchases

• Difficult to unsubscribe from

• Low open rate

• Limited reach to customers

What is the purpose of trade promotions?

• To decrease demand and stimulate sales

• To increase overall brand loyalty

• To gain support from manufacturers, wholesalers, and retailers

• To encourage customers to buy new products

Walmart, Best Buy, and Sephora are all examples of which channel of marketing?

• manufacturer

• wholesaler

• retailer

• consumer

Pillsbury, Kleenex, and Purell are all examples of which channel of marketing?

• manufacturer

• wholesaler

• retailer

• consumer

What is the main goal of consumer sales promotions?

• To discourage customers from buying a product

• To attract shoppers to specific locations

• To decrease overall sales

• To encourage customers to buy a product

What are premiums in sales promotion?

• Promotional tie-ins between retailers and manufacturers

• Low-cost items given to consumers at a discount or for free

• High-priced products earned through contests

• Incentives for customers to make multiple purchases