
Promotion Checkpoint #2
Authored by CARDULLO EMILY
Business
11th Grade
Used 2+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a benefit of social media marketing?
24/7 access to customers
cannot control negative feedback
Customers see brand favorably
Highly targeted
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main benefit of search engine optimization (SEO) for businesses?
Broad customer reach
Decreased website traffic
Lower Google Organic Search rating
Increased cost of marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which social media platform is projected to be the most popular in 2023?
YouTube
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of SEO?
Refining a website so that Google, Bing, and other search services can show it in search results
Helping customers find information on company's websites
Making content on your webpage more accessible
To influence click-through rates to increase
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a benefit of email marketing for businesses?
Encourages repeat purchases
Difficult to unsubscribe from
Low open rate
Limited reach to customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of trade promotions?
To decrease demand and stimulate sales
To increase overall brand loyalty
To gain support from manufacturers, wholesalers, and retailers
To encourage customers to buy new products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Walmart, Best Buy, and Sephora are all examples of which channel of marketing?
manufacturer
wholesaler
retailer
consumer
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