What is the definition of a customer?

• An individual or business that purchases goods or services

• An individual or business that sells goods or services

• An individual or business that advertises goods or services

• An individual or business that manufactures goods or services

Select 2 answers

Why are customers important to the success of a business?

• customers contribute to the revenue, reputation and opportunities for referral

• To help keep the business running

• A customers opinion doesn't matter

• Businesses can survive without customers

What are the 3 key factors a business should offer to a customer?

• Bad Customer Experience, Bad Customer Loyalty, Bad Customer Satisfaction

• Customer Experience, Customer Satisfaction, Customer Support

• No Customer Experience, No Customer Satisfaction, No Customer Support

What is the importance of customer satisfaction for a business?

• It helps in increasing the company's sales

• It has no importance

• It helps in decreasing the company's sales

What is the role of customer support in a business?

• To assist customers with their queries and issues

• To advertise the company's products and services

• To manufacture the company's products

• To sell the company's products and services

What is a customer profile?

• A detailed summary of a business

• A detailed summary of a company's employee's

• A detailed summary of an individual or business that represents a target customer for a product or service

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Why are customer profiles important for a business?

• To help businesses understand their customer better

• To decrease customer satisfaction

• To help build / target the ideal an customer base

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Who are Lang and Potter's main customers?

• Princess Yachts, Fairline, Feadship, Sunseeker, Bespoke, Vispring Beds and high-street stores

• Average retail customer

• High-end luxury customer

• Mothers of young babies

Select 2 answers

What does Lang and Potter offer to its customers?

• Average craftmanship

• Basic craftmanship and Outdated technology

• high end luxury quality products and materials

• Superior craftmanship, Traditional skills, and Innovative technology

Why would customers choose Lang and Potter?

• No experience in the luxury goods market

• Low quality products

• Specialists in their field

• Uses outdated technology