L3 ATDip Floristry: LO2 D3 Promotion Management

What role does promotion play in the UK floristry industry according to the text?

• It decreases brand visibility and awareness.

• It plays a minor role and is not a priority for businesses.

• It plays a crucial role in distinguishing a business from its competitors.

• It is only important for online marketing channels.

What is the primary role of promotion in the floristry industry?

• To provide discounts on all floral products

• To significantly impact sales and brand visibility

• To solely focus on repeat purchases

• To engage in local businesses and social media only

Which events are mentioned as opportunities for florists to attract attention to their offerings?

• Valentine's Day, Mother's Day, and Christmas

• Easter, Halloween, and New Year's Eve

• Birthdays, Anniversaries, and Graduations

• Summer Solstice, Winter Solstice, and Equinoxes

What do innovative promotional strategies in the floristry industry aim to do beyond the point of sale?

• Focus solely on selling flowers

• Engage customers and build a community around the brand

• Offer loyalty programs without additional benefits

• Limit customer interaction to in-store experiences

What do florists often showcase in their social media campaigns?

• Their workshop schedules

• Customer testimonials and contests or giveaways

• Only discounts on products

• Exclusive business partnerships

How do seasonal offers benefit florists?

• They provide a way to clear out old inventory

• They allow florists to engage with new markets

• They attract customers looking for gifts or decorations and leverage increased demand

• They reward customers for their loyalty

What is the first step in setting up a promotional activity in the floristry industry?

• Defining clear, measurable goals

• Starting a social media campaign

• Creating a loyalty program

• Organizing a collaborative event

What is the purpose of setting specific objectives in designing a promotion?

• To calculate the total cost of the promotion

• To ensure the projected ROI justifies the allocated budget

• To design the promotion and measure its success

• To decide on the most effective promotion type

What should be included in the budget for a promotional activity?

• Only the cost of materials and advertising

• The total cost including materials, advertising, additional labour, and other expenses

• Just the cost of the promotional materials

• Only the cost of advertising and additional labour

What is critical when choosing the right promotion type?

• The total cost of the promotion

• The target audience and business model

• The sales data and customer engagement

• The evaluation of the previous promotion