15.2-2 Influence of Costs on Price

What do pricing strategies need to balance in order to set prices effectively?

• Profit and sales goals

• Customer satisfaction and employee morale

• Market trends and competition

• Advertising and promotion costs

Markup, expressed as a dollar amount or percentage, is added to the cost to determine the base price using methods like percentage-markup, keystone-pricing, and dollar-markup.

Cost-based pricing sets selling prices by adding desired profit to production costs, ensuring prices cover expenses for profitability. What is the blank in the following sentence: Cost-based pricing sets selling prices by adding desired profit to production costs, ensuring prices cover expenses for profitability.

What are some examples of variable expenses?

• Raw materials

• Production labor

• Marketing expenses

• Rent

How do costs related to production, marketing, and distribution influence product prices?

• By ensuring a loss is made after all expenses are paid.

• By having no impact on the final price of the product.

• By ensuring a profit is made after all expenses are paid.

• By increasing the expenses without affecting the profit margin.

Different pricing methods like percentage-markup, keystone-pricing, and dollar-markup offer various ways to determine base prices for products.

What are examples of fixed expenses for business operations?

• Utilities

• Marketing expenses

• Raw materials

• Salaries