Designing a Sales Presentation Structure

A well structured presentation consists of 4 sections which are:

• Greeting, Body, Wrap-Up, Question & Answer

• Introduction, Objectives, Body, Recap

• Greeting, Introduction, Body, Wrap-Up

• Introduction, Objectives, Body, Question & Answer

It means, ":First impressions are much more influential than the following information."

• Good reputation

• Primacy Effect

• Primary Impression

• Audience Impact

During the Greeting section of your presentation, what is the order of your introduction?

• 1. 1. Dealership

  2. 2. Your name

  3. 3. Express gratitude

• 1. 1. Your name

  2. 2. Dealership

  3. 3. Express gratitude

• 1. 1. Express gratitude

  2. 2. Your name

  3. 3. Dealership

• 1. 1. Express Gratitude

  2. 2. Dealership

  3. 3. Your name

The body of your presentation should be in the order of:

• Primary, Secondary, Closing

• Primary, Secondary, Subcategory

• Primacy, Secondary, Subcategory

• Primacy, Middle, Subcategory

In Primacy, you should present our vehicle's ______

• Strengths that are beneficial and valuable to the customer's business.

• Features that are the key selling points of our vehicle.

• Features that are superior vs our main competitors.

• Cost of ownership and how our customers can save time and money.

This section of your presentation body explores the benefits and offers tailored specifically for the vehicle that addresses the unique needs of your fleet customers.

• Primacy

• Middle

• Subcategory

• Summary

In this section of your presentation body, you highlights our vehicles’ strengths over our competitors.

• Primacy

• Middle

• Subcategory

• Summary

In this section of your presentation, you summarize and deliver what you want to emphasize in our solution, and end it with your words of thanks. s

• Greeting

• Introduction

• Body

• Wrap-up

Should you ask "any questions?" at every section or slide ending?

• Yes

• No

Should you prepare a list of frequently asked questions (FAQs) and their answers?

• Yes

• No