Post SLO 2024

What is disposable income used for?

• A. Food, clothing, shelter

• B. Entertainment, vacations, dining out

• C. Insurance, transportation, medicine

2. What is a market segment?

• A. A subgroup of consumers who share one, or a more characteristics which result in them having similar wants and needs.

• B. A market segment is every consumer.

• C. All products sold to consumers.

Market segmentation is the process of dividing a market into distinct groups of segments that share ________ characteristics.

• common

• opposite

• unusaul

How many types of market segments are there?

• A. 1

• B. 2

• C. 3

• 4. D

Which answer choice correctly lists the types of market segmentations?

• A. Geographic, demographic

• B. Geographic, demographic, psychographic

• C. Geographic, demographic, psychogaphic, Behavorial

What is an example of a product sold using demographic segmentation (Gender)?

• A. Car

• B. Perfume

• C. Toothpaste

What is an example of a product sold using geographic segmentation?

• A. Bottled Water

• B. Snow Skis

• C. T-shirt

Which description below is a benefit of Market Segmentation?

• A. It allows the business to sell fewer products overall and perhaps decrease their profit.

• B. It can allow customers to feel that their needs are NOT being met.

• C. It can help prevent products from being promoted to the wrong people.

What is Geographic segmentation about?

• A. Dividing consumer groups based on lifestyles

• Dividing markets based on location

• C. Understanding the benefit the product has to offer

Demographic segmentation is about:

• A. Studying human behavior

• B. Study of Consumers

• C. Study of population and its characteristics