1.2.2 Market Research

Which of the following is NOT a core purpose of market research?

• Identifying gaps in the market

• Identifying customer needs

• Increasing production costs

• Reducing risk

Which company is known for conducting extensive market research through their Customer Pulse programme?

• LG

• Sony

• Apple

• Colgate

What was the main reason for the failure of LG and Sony's 3D televisions?

• Poor marketing strategies

• High production costs

• Technical issues with the TVs

• Lack of customer interest in 3D TV content at home

Which company failed to take advantage of a gap in the market by not buying Netflix?

• Blockbuster

• Disney

• Amazon

• Hulu

What product range did Gymshark initially focus on?

• Gym vests and t-shirts

• Formal wear

• Footwear

• Casual wear

Which company faced backlash for extending their product range into frozen foods?

• LG

• Sony

• Colgate

• Apple

What was the main reason for Colgate's failure in the frozen food market?

• Strong association with oral hygiene

• High competition

• Poor product quality

• High pricing

What type of product did Lego launch after conducting extensive market research aimed at girls?

• Lego Friends

• Lego Technic

• Lego City

• Lego Star Wars

What are the two main types of market research?

• Primary and Secondary

• Qualitative and Quantitative

• Internal and External

• Direct and Indirect

Which of the following is a method of primary market research?

• Internet research

• Market data

• Questionnaires

• Government reports