Marketing Quiz 1

The processes for creating, communicating, delivering, and exchanging offerings that have value for customers and society at large

• Sales

• Marketing

• Market Research

• Marketing Concept

Pricing involves ____

• Providing customers with goods and services they want

• Effort to inform, persuade, or remind customers

• Process of deciding how to get goods to the customer

• How much to charge for goods and services

Marketing Information Management rely on

• Data

• Promotion

• Channel Management

• Selling

____ provides customers with the goods and services they want.

The ____ is the idea that a business should strive to satisfy customers' needs and wants while generating a profit.

What is a benefit of Marketing?

• Competition

• Higher Prices

• Less Demand

• None of the above

Which of the following is one of the types of Economic Utility?

• Marketing Utility

• Sales Utility

• Place Utility

• Financial Utility

This type of utility has to with turning raw material into usable goods.

This type of utility has to do with the exchanging of goods for money, and the different ways this can be done.

• Time

• Form

• Information

• Possession

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______ Utility involves having a product where customers can buy it.