Marketing Business Enterprise Key Terms 09/06/24 (A)

Communication to customers paid for by a business.

• Spam

• Advertising

• Shoplifting

• Asset

Inventory losses resulting from shoplifting, employee theft, inaccurate paperwork, damages or misplaced merchandise, or vendor error.

• Downsizing

• Minimizing

• Shrinkage

• Principal

Facts discovered in the market research process.

• Facts

• Variables

• Cost

• Data

The vendor’s bill for stock purchased.

• Stock Sheet

• Vendor

• Invoice

• Receipt

Unpaid Work, mental and physical, that a business owner puts into a business, increasing its value.

• Liability

• Wages

• Sweat Equity

• Dry Equity

 A lease that charges the tenant a specific amount of each rent month.

• Business Lease

• Flexible Lease

• Fixed-rate Lease

• Inventory Lease

Usually small items of merchandise that are purchased with little or no thought on part of the customer.

• Minimal Purchases

• Junk Perchases

• Spontaneous Purchases

• Impulse Purchases

Typically a neighborhood space composed of a group of separate stores that are connected by sidewalks and that have parking lots in front of stores.

• Strip Mall

• Mall

• Block Mall

• Department Store

The number of customers in a store at any given time.

• Customer Flow

• Buyers

• Employees

• Customer Traffic

The difference between the retail price of an item and the cost of the item to the store.

• Price

• Margin

• Cost

• Principal