Sports Marketing Quiz

Which statement is true regarding sports marketing?

• Corporations sponsor sporting events to decrease their brand recognition.

• The distribution of licensed sports apparel is an effective way to create team and brand awareness.

• The use of high-profile athletes to endorse products does not increase brand recognition.

• Sports marketing encompasses only the radio and television media.

What are royalties?

• A percentage of expected sales

• A percentage of actual sales

• A percentage of union dues

• A percentage of taxes

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?

• Help pay for construction expenses

• Increase ticket sales

• Attract more students

• Improve team performance

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Financial accountability

• Brand awareness

• Image extension

• Market segmentation

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?

• Cross-promotion

• Public relations

• Team-building

• Personal selling

Athletes are often considered to be particularly effective promoting products related to which of their areas?

• Education

• Background

• Personal interests

• Athletic expertise

Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?

• Soccer is so popular.

• Sports are universally appealing.

• Foreign countries are usually wealthy.

• They already make so much money in the U.S. market.

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?

• It usually increases spectator fan-base loyalty levels.

• It is the least expensive way to create name recognition.

• It reduces the need to engage in other promotional activities.

• It provides exclusivity and has potential to maximize exposure.

Which is an example of a celebrity endorsing an event simply by being associated with it?

• Saying a tournament is great

• Attending a grand opening

• Appearing in a print ad

• Cheering for a football team

Which is an example of a licensed product?

• NASCAR earrings

• Buick invitational golf tournament

• Converse

• Lifestyle magazine