Sports Marketing "C" Words

CAFETERIA PLAN: ________ plan in which employees pick and choose from various benefit options to best meet their needs.

• Benefits

• Retirement

• Health

• Savings

CLICK-THROUGH RATE: Measures the effectiveness of an internet ad by dividing the number of times an ad is clicked on by the number of times an ad is ________.

• shown

• ignored

• purchased

• shared

CLINIC: ________.

• Workshop

• Hospital

• School

• Library

COLLECTIVE BARGAINING: A group of employees join together as a single unit to negotiate with ________.

• employers

• customers

• suppliers

• shareholders

COLLECTIVE BARGAINING AGREEMENT: Contract negotiated by a players’ ________.

• association

• team

• coach

• manager

COMPETITION: The struggle between companies to obtain a greater share of the ________.

• market

• workforce

• resources

• technology

CONSUMERS: The people or organizations that use the products ________.

• purchased

• sold

• manufactured

• designed

Being prepared for either positive or negative changes in the environment that are out of the sports marketer’s ________.

• control

• reach

• influence

• awareness

CONTRACTS: ________ enforceable by law that detail the business transaction.

• Agreements

• Suggestions

• Opinions

• Ideas

A small data file that is placed on the hard drive of a web site visitor that collects and reports data on the ________.

• visitor

• website

• server

• browser