IMU Topic 2: Market Segmentation

Which of the following is an example of geographic segmentation?

• Targeting customers based on their income level

• Offering winter clothing in colder regions

• Developing a loyalty program for frequent customers

• Promoting luxury products to high-spending customers

Demographic segmentation divides the market based on which of the following criteria?

• Lifestyle and hobbies

• Income and age

• Purchase frequency

• Geographic location

Psychographic segmentation focuses on which of the following?

• Age and gender

• Lifestyle and personality

• Usage rate

• Climate and region

Which variable is primarily used when airlines offer frequent flyer programs?

• Geographic segmentation

• Behavioral segmentation

• Psychographic segmentation

• Demographic segmentation
  

A company that targets urban professionals who value sustainability is using which type of segmentation?

• Behavioral

• Psychographic

• Demographic

• Geographic

Segmenting a market based on customer income level is an example of __________ segmentation.

1. Offering winter jackets in cold climates is an example of __________ segmentation.
   

1. Dividing a market based on personality traits and lifestyle preferences is called __________ segmentation.
   

Psychographic segmentation focuses on customer behavior and purchasing frequency.

• True

• False

Geographic segmentation is used when a company offers specific products for urban and rural areas.

• True

• False