Mar 2025 ETT Exam Revision Unit 1

_ _, the tour leader offers assistance with room assignments.

What is a customer journey map?

• A travel itinerary

• A marketing strategy

• A visual storyline of customer engagement

• A financial report

Surveys

• often consist of structured questions

• help to spontaneously share experiences

• help to gain deeper insights

• are indirect and general

Customer touchpoints are the _______ of customer contact throughout the journey

At Post Tour, companies can offer C_ L_ P_.

Which technology is used for secure transactions in tourism?

• Social Media

• Virtual Reality

• Email Marketing

• Blockchain

Focus groups help to gain insights to customer _, _ and _

Consultations with travel agents occurs during ___ ____.

What does the Internet of Things (IoT) do in smart destinations?

• Personalised experiences through connected device

• Increases travel prices

• Limits customer interaction

• Faster internet speeds

Which of the following is a method to collect data on customer experiences?

• Ignoring customer feedback

• Surveys and questionnaires

• Limiting customer interactions

• Reducing service options