Review

Which financial statement shows the assets, liabilities, and equity of a business at a specific point in time?

• Cash-flow statement

• Balance sheet

• Income statement

• Expense report

How do pricing strategies impact a business?

• They only affect profit margins

• They have no effect on company image

• They influence both company image and competitive position

• They only impact inventory control

What is the primary difference between inbound and outbound marketing strategies?

• Inbound marketing costs more than outbound marketing

• Outbound marketing focuses on digital content creation

Promotion strategies include decisions about:

• Product manufacturing

• Warehouse locations

• Advertising and public relations

• Product pricing

What is the primary difference between inbound and outbound marketing strategies?

• Inbound marketing costs more than outbound marketing

• Outbound marketing focuses on digital content creation

Which of the following is a characteristic of outbound marketing?

• Creating blog posts and webinars

• Optimizing content for search engines

• Building long-term customer relationships

• Reaching out to customers who aren't actively seeking products

What is the primary characteristic that distinguishes advertising from other promotional tools?

• It targets specific individuals

• It is a paid form of non-personal communication

What is a key feature of public relations?

• Offering short-term discounts

• Managing company image

• Direct sales interactions

• Paid media placements

Which promotional strategy is particularly effective with teenage consumers?

• Direct mail campaigns

• Radio advertisements

• BOGO (Buy One Get One) deals

• Corporate charity events

Which promotional tool would be most cost-effective for a small local business?

• National television advertising

• Large-scale publicity events

• Personal selling

• Mass media campaigns