Consumer Behavior Quiz

Consumer Behavior Quiz

University

23 Qs

quiz-placeholder

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Consumer Behavior Quiz

Consumer Behavior Quiz

Assessment

Quiz

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University

Practice Problem

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When buying groceries, consumers with low-involvement usually go through the following sequence:

Cognitive > affective > conative

Conative > affective > cognitive

Affective > conative> cognitive

Conative > cognitive> affective

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Anger is a mood that can affect consumers’ behaviour without them realizing it.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumers filter information received through advertising and promotion following this sequence:

Selective attention > selective exposure > selective interpretation

Selective exposure > selective attention > selective interpretation

Selective exposure > retention > selective attention

Selective attention > retention > selective exposure

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Reference group can be membership groups (e.g., family), aspirational groups (e.g., celebrities), or dissociative groups (i.e., individuals that on wishes to avoid being associated with).

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumers satisfying their utilitarian needs will be less price sensitive than consumers seeking to satisfy hedonic needs.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Xia and colleagues (2004), price fairness perceptions influence assessments of product value and customer satisfaction.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The power need is the desire to control the environment to achieve personal accomplishments.

True

False

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