Online Advertising Quiz

What is the definition of online advertising?

• Using television to deliver marketing messages

• Using the Internet and World Wide Web to deliver marketing messages

• Using radio to deliver marketing messages

• Using print media to deliver marketing messages

What is a sponsor in the context of online advertising?

• A person who views the ad

• An advertiser supporting an ad, sustaining the website

• A competitor of the advertiser

• A customer buying the product

Which pricing model for web banners is charged per 1,000 views?

• Pay Per Click

• Pay Per Action

• Cost Per Impression

• Pay Per View

What is a disadvantage of web banners?

• Good visibility

• Easy to integrate into websites

• Decreasing effectiveness due to overuse

• Can capture attention quickly

Which type of advertisement is designed to trick users into clicking?

• Video Advertisements

• Trick Banners

• Map Advertisements

• Sponsorships

Which type of advertisement loads between content pages?

• Interstitial Advertisements

• Trick Banners

• Video Advertisements

• Map Advertisements

What is the main advantage of web banners?

• They are never blocked

• Good visibility and easy integration into websites

• They can annoy users

• They are always effective

Which pricing model is charged when a valuable action occurs?

• Cost Per Impression

• Pay Per Click

• Pay Per Action

• Pay Per View

Which type of advertisement uses maps to provide company information?

• Trick Banners

• Map Advertisements

• Sponsorships

• Video Advertisements

Which type of advertisement opens behind the current window?

• Pop-Ups

• Pop-Under Advertisements

• Interstitial Advertisements

• Floating Advertisements