Online Advertising Quiz

Online Advertising Quiz

11th Grade

20 Qs

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Online Advertising Quiz

Online Advertising Quiz

Assessment

Quiz

Business

11th Grade

Practice Problem

Medium

Created by

Stephanie Collins

Used 2+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the definition of online advertising?

Using television to deliver marketing messages

Using the Internet and World Wide Web to deliver marketing messages

Using radio to deliver marketing messages

Using print media to deliver marketing messages

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a sponsor in the context of online advertising?

A person who views the ad

An advertiser supporting an ad, sustaining the website

A competitor of the advertiser

A customer buying the product

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which pricing model for web banners is charged per 1,000 views?

Pay Per Click

Pay Per Action

Cost Per Impression

Pay Per View

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a disadvantage of web banners?

Good visibility

Easy to integrate into websites

Decreasing effectiveness due to overuse

Can capture attention quickly

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which type of advertisement is designed to trick users into clicking?

Video Advertisements

Trick Banners

Map Advertisements

Sponsorships

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which type of advertisement loads between content pages?

Interstitial Advertisements

Trick Banners

Video Advertisements

Map Advertisements

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the main advantage of web banners?

They are never blocked

Good visibility and easy integration into websites

They can annoy users

They are always effective

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