Marketing Fundamentals Quiz

Marketing Fundamentals Quiz

9th Grade

30 Qs

quiz-placeholder

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Marketing Fundamentals Quiz

Marketing Fundamentals Quiz

Assessment

Quiz

Life Skills

9th Grade

Practice Problem

Hard

Created by

CHRISTINA LOCKETT

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of communicating a company's value to customers called?

Marketing

Advertising

Branding

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 3 main goals of marketing?

Increase sales

Build customer awareness

Reduce production costs

Acquire new customers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term is used to describe the identified groups of customers most likely to purchase your product or service?

Market Segment

Consumer Base

Target Audience

Demographic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services?

Product

Price

Place

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the practice of increasing the quantity and quality of traffic to a website through organic search results called?

Search Engine Optimization (SEO)

Social Media Marketing

Pay-Per-Click Advertising

Content Marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing strategy focuses on attracting customers via company-created Internet content?

Cross-promotional marketing

Outbound marketing

Content marketing

Inbound marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the "80-20 Rule" in content marketing?

80% of content should promote the company, 20% should entertain

80% of content should be visual, 20% should be text

80% of content should inform, educate, or entertain, 20% can promote

80% of content should be shared, 20% should be original

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