Test Your Understanding - Unit 5 - Web Analytics

What is Social Listening?

• Monitoring social media for mentions of a brand

• Posting content on social media

• Using traditional media for advertising

• Ignoring customer feedback

Which of the following is an example of User-Generated Content (UGC)?

• A company’s press release

• A customer's product review

• A brand’s TV commercial

• A paid influencer post

What is the primary goal of Social Analytics?

• To increase likes and comments

• To analyze social media trends and customer behavior

• To post advertisements on social media

• To create personal blogs

Which of the following is NOT a key performance indicator (KPI) for Web Listening?

• Engagement rate

• Customer sentiment

• Employee satisfaction

• Brand mentions

Which of the following is a free web listening tool?

• Sprinklr

• Google Alerts

• Salesforce Social Studio

• Brandwatch

Which type of content is considered User-Generated Content?

• An article published by a news website

• A blog written by a customer about a product

• A company's financial report

• A brand's official Instagram post

Web Listening mainly helps businesses in:

• Increasing operational costs

• Understanding customer opinions and improving strategies

• Decreasing social media presence

• Reducing brand awareness

Which metric is most useful in sentiment analysis?

• Number of followers

• Positive vs. negative mentions

• Website traffic

• Email subscriptions

Which platform is commonly used for social listening?

• LinkedIn Analytics

• HubSpot

• Hootsuite

• Canva

Google Alerts is useful for:

• Managing employee records

• Tracking online mentions of a brand

• Sending emails to customers

• Creating marketing videos