Technology and The Marketing Mix

__ media marketing, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals.

• Advertising

• Social

• Mass

• Niche

Information technology has had a big impact on all four elements of the marketing mix. __ pricing is now eidely used in online (e-commerce) selling.

• Dynamic

• Constant

• Full - Cost

• Changeable

When a business uses e-commerce to sell directly to consumers it needs a very user-friendly __

• advertisement

• website

• point-of-sale display

• sales promotion

One of the benefits to consumers of e-commerce is that the prices of many products can be quickly __

• raised

• compared

• reduced

• costed

One of the benefits to businesses of using e-commerce is that it provides an opportunity for __ promotion and selling of products.

• indirect

• global

• local

• limited

The opportunity for economies of scale increase once a business starts using e-commerce.

• True

• False

Online selling or e-commerce can only be used for selling products to consumers.

• True

• False

E-commerce allows businesses to buy supplies online as well as sell products.

• True

• False

Online purchases can be returned to suppliers if the customer is not pleased with them.

• True

• False

A business website must display the same prices for products no matter which country they are sold in.

• True

• False