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7 P's of Marketing and Branding

Authored by Mazel Macaraeg

Other

12th Grade

Used 3+ times

7 P's of Marketing and Branding
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The other term for place wherein it represents where the buyer and seller exchange goods or services.

Store

Establishment

Distribution Channel

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It refers to any goods or services that is produced to meet costumer's want, tastes and preferences.

Product

Place

Positioning

Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the elements of promotional mix wherein there is one-to-one communication between a sales representative and customer to make a sale

Personal Selling

Sales Promotion

Direct Marketing

Advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the elements of promotional mix wherein targeted messages sent directly to consumers to generate a response or transaction.

Personal Selling

Sales Promotion

Direct Marketing

Advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the elements of promotional mix wherein it manages a company's public image and creating a positive reputation through unpaid and earned media.

Personal Selling

Sales Promotion

Public Relations

Advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the elements of promotional mix wherein it paid, non-personal promotion of product or service through various media

Advertising

Sales Promotion

Public Relations

Advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It refers to the complete set of activities, which communicate the product, brand or service to the user.

Product

Place

Positioning

Promotion

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