7 P's of Marketing and Branding

Quiz
•
Other
•
12th Grade
•
Hard
Mazel Macaraeg
Used 3+ times
FREE Resource
35 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The other term for place wherein it represents where the buyer and seller exchange goods or services.
Store
Establishment
Distribution Channel
Promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It refers to any goods or services that is produced to meet costumer's want, tastes and preferences.
Product
Place
Positioning
Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the elements of promotional mix wherein there is one-to-one communication between a sales representative and customer to make a sale
Personal Selling
Sales Promotion
Direct Marketing
Advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the elements of promotional mix wherein targeted messages sent directly to consumers to generate a response or transaction.
Personal Selling
Sales Promotion
Direct Marketing
Advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the elements of promotional mix wherein it manages a company's public image and creating a positive reputation through unpaid and earned media.
Personal Selling
Sales Promotion
Public Relations
Advertising
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the elements of promotional mix wherein it paid, non-personal promotion of product or service through various media
Advertising
Sales Promotion
Public Relations
Advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It refers to the complete set of activities, which communicate the product, brand or service to the user.
Product
Place
Positioning
Promotion
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