Pre-Assessment Quiz 2: The Channel Participants

Which of the following is considered a marketing intermediary?

• Manufacturer

• Distributor

• Consumer

• Government

What is the primary purpose of a marketing channel?

• To eliminate producers

• To reduce the number of transactions

• To increase consumer prices

• To replace retailers

A direct channel means:

• Goods pass through multiple intermediaries

• Goods are sold directly from producer to consumer

• Products are only available online

• The government regulates distribution

An indirect channel is characterized by:

• No intermediaries involved

• Producers selling straight to consumers

• Multiple intermediaries between producers and consumers

• Consumers bypassing producers

Which activity involves selling products directly to final consumers for personal use?

• Wholesaling

• Retailing

• Franchising

• Manufacturing

Which of the following is an example of non-store retailing?

• Department store

• Supermarket

• Vending machine

• Convenience store

A corporate chain retailer refers to:

• A group of independent retailers doing joint merchandising

• Two or more outlets commonly owned and controlled

• A franchised store licensed to sell products

• Informal street vendors

Which retailer type is wholesale-sponsored and involves group buying?

• Franchise organization

• Retailer cooperative

• Voluntary chain

• Merchandising conglomerate

What does “EDLP” (Everyday Low Pricing) mean?

• Charging constant, everyday low prices with few discounts

• Charging higher prices with many promotions

• Charging according to location

• Negotiating prices with consumers

What type of shopping area includes department stores, banks, and movie theaters in city centers?

• Lifestyle centers

• Central business district

• Power centers

• Community shopping centers