Marketing Chapter 1 Test Review

Which of the following is NOT one of the 4 P's of marketing?

• Product

• Price

• Promotion

• Production

What does the term "green marketing" refer to?

• Marketing products that are green in color

• Marketing products based on their environmental benefits

• Marketing to people who like nature

• Marketing only organic food

Which of the following best describes "corporate social responsibility" (CSR)?

• A company’s responsibility to maximize profits

• A company’s responsibility to society beyond making a profit

• A company’s responsibility to its shareholders only

• A company’s responsibility to advertise

Which of the following is an example of meeting customer needs?

• Ignoring customer feedback

• Developing products based on customer preferences

• Setting prices without market research

• Focusing only on competitors

Which of the following is an ethical issue in marketing?

• Truthful advertising

• Misleading product claims

• Providing value to customers

• Meeting customer needs

Which of the following is a criticism of marketing?

• It always benefits society

• It can encourage materialism

• It never uses advertising

• It only focuses on sustainability

Which of the following is an example of "greenwashing"?

• A company genuinely reducing its carbon footprint

• A company falsely claiming its products are eco-friendly

• A company using recycled materials in packaging

• A company supporting environmental charities

Which of the following best defines "creating customer value"?

• Lowering prices below cost

• Providing benefits that meet or exceed customer expectations

• Advertising more than competitors

• Focusing only on product features

Which of the following is NOT a component of the marketing mix?

• Product

• Place

• Price

• People

Which of the following is a sustainable marketing practice?

• Using non-renewable resources

• Designing products for long-term use

• Ignoring environmental regulations

• Disposing of waste irresponsibly