Facebook Is Being Distracted by Political Ads, Analyst Debra Aho Williamson Says

Facebook Is Being Distracted by Political Ads, Analyst Debra Aho Williamson Says

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the controversy surrounding political ads on Facebook, highlighting the minimal financial impact but significant distraction for executives. Despite concerns, Facebook's revenue and user growth remain strong. The discussion also touches on the strategic implications of Libra and the need for platform cleanup.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main concern regarding political ads on Facebook?

They significantly boost Facebook's revenue.

They distract from the company's core business operations.

They are the primary focus of Facebook's marketing strategy.

They have no impact on Facebook's public image.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between Facebook's revenue and its political ads?

Political ads are the main source of revenue.

Political ads are the fastest-growing revenue segment.

Political ads contribute a small percentage to revenue.

Political ads have no impact on revenue.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Facebook's business performance been affected by its spending on platform security?

The business has suffered significant losses.

The spending has not materialized as expected.

The business performance remains strong.

The user numbers have drastically decreased.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current state of Facebook's revenue and user base growth?

Both are declining rapidly.

Revenue is declining, but the user base is growing.

Both are continuing to rise.

User base is declining, but revenue is stable.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main criticism Facebook faces regarding its platform cleanup efforts?

The cleanup has been completed successfully.

It is spending too much money on cleanup.

The cleanup efforts are unnecessary.

It is not spending enough to address the issues.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of Facebook's Libra project?

It is a short-term marketing campaign.

It is a strategic move to lock users into Facebook's ecosystem.

It aims to replace traditional currency.

It has been completely abandoned.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential future challenge for Facebook mentioned in the discussion?

Developing a new social media platform.

Finding new acquisitions to maintain growth.

Reducing the number of political ads.

Increasing the user base in Europe.