Discovery CEO Zaslav on the Changing Media Landscape

Discovery CEO Zaslav on the Changing Media Landscape

Assessment

Interactive Video

Business, Social Studies, Architecture

University

Hard

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The CEO of Discovery discusses the company's strategic moves, including the acquisition of Scripps, to enhance its position in the changing media landscape. Discovery focuses on channel affinity, direct-to-consumer strategies, and global partnerships, particularly in sports. The company emphasizes content ownership and IP as key to future growth, while addressing challenges like cord-cutting. Discovery explores various distribution models, aiming to leverage its content globally. The strategy involves creative content development and partnerships to expand reach and value.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the impact of cord-cutting on Discovery's business model?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does direct-to-consumer distribution play in Discovery's strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Discovery's approach to content creation differ from traditional broadcasting?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Discovery plan to leverage its IP in the future?

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