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WorksheetsSIB460 Practice Test 1
Total questions: 45
Worksheet time: 44mins
While some food preferences remain deeply embedded in culture, there is plenty of evidence that global dietary preferences are converging. Examples of such a change can be predicted from the:
A) preference for local hamburgers from a local chain, Kudu's, in the Saudi Arabia.
B) growing number of Subway's restaurants globally.
C) popularity of Chinese foods in Taiwan.
D) popularity of Domino's Pizza in Italy.
E) increased sales of soups and noodles in Thailand.
To speed adoption of a new product, a marketing team should:
A) discourage limited use on a ʺtrialʺ basis.
B) attempt to make a clean break with existing customer values.
C) ensure that features and benefits can be communicated or demonstrated.
D) rely heavily on word‐of‐mouth marketing.
E) design the maximum amount of complexity into the product.
Adopter categories are classifications of individuals within a market, based on their
innovativeness. When Apple introduced the Apple watch people waited in long lines before the
doors opened. According to experts, those people can be categorized as:
A) late majority.
B) early adopters.
C) laggards.
D) innovators.
E) early majority.
If a marketing manager plans to enter newly industrializing‐countries (NICs) or other Asian
markets with a product that has proved to be successful in the home market, the productʹs
diffusion processes are likely to be:
A) similar to that in the home market.
B) much faster than in the home market.
C) negligible since consumers will take time to assess the relative advantage.
D) much slower than in the home market.
E) less compatible in the Asian market.
Insisting on competitive bidding can cause complications in:
A) low‐context cultures.
B) the Japanese culture.
C) low and high context cultures.
D) high‐context cultures.
E) the Korean culture.
European consumers have faced a number of food‐related issues, including an outbreak of
hoof‐and‐mouth disease and continuing concerns over mad cow disease. As a result, many are
skeptical about GMOs (genetically modified organisms) and the benefits of eating food products
that incorporate genetically engineered ingredients. As one French citizen noted recently, ʺWe
have a very risk‐averse society that has been completely traumatized by food scares.ʺ Thinking
about this situation in terms of Hofstedeʹs cultural values framework, one might reasonably
interpret this remark to indicate that France ranks relatively high in:
A) Uncertainty Avoidance.
B) Individualism.
C) Short‐term Orientation.
D) Masculinity.
E) Power Distance.
There is nothing inherently ʺgoodʺ or ʺbadʺ about any color of the spectrum and all associations
and perceptions regarding color arise from culture. Which of the following statements is not true?
A) Red color is a popular color in most parts of the world.
B) Red color is associated with ʺactive,ʺ ʺvibrant,ʺ and ʺemotional.ʺ
C) Red color is tied to the traditions of viticulture and winemaking.
D) Red color is highly preferred in Korea.
E) Red color is preferred in many countries since it is the color of blood.
The lesson that SRC (Self‐Reference Criterion) teaches can be summarized as:
A) an unbiased perception is a vital and critical skill in global marketing.
B) the prior success and ethnocentrism can override the SRC.
C) the perceptual blockage and distortion about cultures are hard to reduce.
D) a personʹs perception of market needs is framed by others cultural experience.
E) an unconscious reference to oneʹs cultural values is critical in global marketing.
According to Geert Hofstede, which of the following is a key cultural dimension that helps account
for rapid economic growth in Asia?
A) uncertainty avoidance
B) feminine/masculine
C) long‐term orientation
D) power distance
E) individualist/collectivist
A vice‐president of an American software company introduced himself to a group of Korean
partners and added ʺyou may just call me John.ʺ Although this verbal cue shows the underlying
reality that Americans have a high value on informality and equality, it needs adaptation due to
the reason that:
A) it is not appropriate to disclose nicknames in business meetings.
B) John is not a very popular name in Korea.
C) customs, hierarchies, and class structure of Korean culture have to be respected.
D) it is difficult to translate John in Korean language.
E) Korean culture requires that first and last name be used in addressing guests.
Suppose you have a friend from India who is a lifelong vegetarian and who does not like
McDonaldʹs because the company sells hamburgers in many countries. Which of the following
describes your friend?
A) ʺvegetarianismʺ and ʺdislike McDonaldʹs;ʺ both represent values
B) ʺvegetarianismʺ represents a value; ʺdislike McDonaldʹsʺ represents an attitude
C) ʺvegetarianismʺ represents an attitude; ʺdislike McDonaldʹsʺ represents a value
D) ʺvegetarianismʺ represents a value; ʺdislike McDonaldʹsʺ represents a belief
E) ʺvegetarianismʺ and ʺdislike McDonaldʹs; ʺboth represent an attitude
Which of the following best sums up the experience of Walt Disney Company executives when
creating Disneyʹs theme park in Paris?
A) They fell victim to the self‐reference criterion.
B) They were guided by the ʺthink global, act localʺ principle.
C) They exhibited a geocentric management orientation.
D) They had an unbiased perception of existing culture in Europe.
E) They miscalculated the rate of diffusion of innovations in Europe.
A formal legal document that gives an inventor the exclusive right to make, use, and sell an
invention for a specified period of time is known as a:
A) patent.
B) trademark.
C) trade dress.
D) trade secret.
E) copyright.
________ refers to governmental action to dispossess a foreign company or investor.
Compensation is generally provided, often not in the ʺprompt, effective, and adequateʺ manner
provided for by international standards.
A) Expropriation
B) Nationalization
C) Deportation
D) Internationalization
E) Confiscation
Islamic law is a comprehensive code based in part on:
A) Anglo‐Saxon common law.
B) Roman law and the Napoleonic Code.
C) the French Civil Code.
D) the Koran.
E) the Uniform Commercial Code.
Which of the following is true about protection of computer software?
A) Patent laws protect both the actual code and the idea embodied in the code.
B) Copyright laws protect both the actual code and the idea embodied in the code.
C) Copyright laws protect the actual code, while patent laws protect the idea.
D) License protects both the actual code and the idea embodied in the code.
E) Patent laws protect the actual code, while copyright laws protect the idea.
Counterfeiting is:
A) the use of a product name that has different meaning than the original brand.
B) the unauthorized copying or production of a product.
C) the use of a distinctive mark of a brand that is no longer producing the original brand.
D) the use of a formal legal document for illegal purposes.
E) the ownership of a written, recorded, performed or filmed creative work.
For consumer products, qualitative research is especially well suited to:
A) identify what people really feel.
B) get close to the consumer.
C) describe the cultural context of consumer behavior.
D) identify core brand equity.
E) all of the above
Direct sensory perception provides a vital background for the information that comes from human
and documentary sources since:
A) it involves reading and reviewing documents.
B) top executives are involved in getting firsthand information.
C) it means firsthand seeing, feeling, hearing, smelling, and tasting.
D) it is easy and the most economical way of collecting data.
E) it provides secondhand information.
A market research study of soft drink consumption and distribution in Hungary commissioned by
an American company indicated that soft drinks were available in drugstores. However,
Western‐style drugstores do not exist in Hungary. This illustrates an important issue in global
marketing research, namely:
A) comparability of data.
B) inflated data.
C) using convenience samples.
D) market estimation by analogy.
E) using multidimensional scaling.
Although environmental scanning is a vital source of information, research has shown that
headquarters executives of global companies obtain as much as two‐thirds of the information they
need from:
A) government publications.
B) personal sources.
C) professional publications.
D) census data.
E) trade publications.
Uberʹs rapid growth is an example that ________ is gaining traction.
A) ride sharing
B) collaborative consumption
C) digital technology
D) tourism
E) transport convenience
CRM tools do not help companies in determining:
A) amount paid by consumers in different countries.
B) the use of credit cards for payment.
C) warranty of products sold to consumers.
D) which customers are very demanding.
E) the use of laptop computers by customers.
When the Coca‐Cola Company used the ʺmicro‐dosing technologyʺ that allows for 170 possible
drink combinations, the user data generated by the units helped in developing a new flavor:
Cherry Sprite. This is an example of collecting ________ data.
A) secondary
B) MIS
C) quantitative
D) primary
E) incipient
A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to
watch families go about their morning routines. The client could also assign a researcher to
accompany family members to the grocery store to record their behavior under actual shopping
conditions. This type of research method is considered as:
A) invasion of privacy.
B) focus group.
C) observation.
D) factor analysis.
E) consumer panel study.
An ________ system allows a companyʹs business units to submit orders, issue invoices, and
conduct business electronically with other company units as well as outside companies.
A) EPOS
B) Internet
C) intranet
D) ECR
E) EDI
In Singapore, Coca‐Cola wanted to develop an advertisement program. They selected a group of
teenagers and a trained moderator facilitated discussion asking questions related to brandʹs image,
advertisement, social trends, TV watching habits, and snack usage. This type of research is called:
A) experimental research.
B) focus group research.
C) observational studies.
D) comparison studies.
E) survey research
The decision by Toyota executives to introduce the Sienna minivan in the U.S. market was based
on their study of a(n) ________ market.
A) global
B) incipient
C) parallel
D) existing
E) latent
Which of the following is an inaccurate description of secondary data use in global markets?
A) It was not gathered specifically for the research project at hand.
B) It can be accessed quickly.
C) It is often so expensive that small companies cannot afford to access it.
D) A great deal is available from government agencies.
E) It cannot be retrieved online.
When a survey questionnaire in English is translated into Korean for use in South Korea and then
translated into English, it is described as:
A) native translation.
B) incipient translation.
C) parallel translation.
D) comparative translation.
E) back‐translation.
Japanese strive to achieve cooperation, consensus, self‐denial, and harmony. Because these all
represent feelings about modes of conduct, they are beliefs.
A) True
B) False
In Korea, it is taboo to write a personʹs name in blue ink, since traditionally, red was used to record
the names of the deceased.
A) True
B) False
If a potential Latin American customer insists on giving you a tour of the architectural highlights
of his city prior to discussing business, itʹs a clue that you are doing business in a high‐context
culture.
A) True
False
Music is an aesthetic component of all cultures and is accepted as a form of artistic expression and
a source of entertainment.
True
False
High‐context messages are explicit and specific; words carry most of the communication power.
A) True
B) False
Aesthetic elements that are attractive, appealing, and in good taste are perceived as such
universally.
A) True
B) False
Patents and trademarks that are protected in one country are protected in another, so global
marketers must ensure that patents and trademarks are registered.
A) True
B) False
To establish ownership of a written, recorded, performed, or filmed creative work, it is necessary
to apply for and be granted a patent.
A) True
B) False
Using big data analytics, Netflix knows that twenty‐something males have viewing habits that
many people would associate with 70‐year‐old females, and vice versa.
A) True
B) False
By combining household information with weekly purchase behavior data, Tesco is able to tailor
promotions to specific customer segments.
A) True
B) False
Market research should focus on finding out how a potential customer can be changed into an
actual customer.
A) True
B) False
During earlier days, Japanese women almost never used mascara because, by nature, they have
very straight, short and thin lashes. This was observed during a focus group study.
A) True
B) False
Direct sensory perception provides a vital background for the information that comes from human
and documentary sources.
A) True
B) False
Direct perception can be important when a global player dominates a companyʹs domestic market.
A) True
B) False
If Avon would like to sell cosmetics in India, a good estimate of sales can be predicted by
researching the average wage of an office secretary.
A) True
B) False
