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Chapter 4-Principals of Marketing -MARKETING & THE ECONOMY

Total questions: 83

Worksheet time: 24mins

Name
Class
Date
1.

Goods that are produced are defined by a societies economic system.

a)

True

b)

False

2.

Normally, consumers are not concerned about a product being worth the cost of an item.

a)

True

b)

False

3.

When consumers spend their money, they are participating in the economic activity.

a)

True

b)

False

4.

Marketing does not play a role economic activity.

a)

True

b)

False

5.

Economic resources are divided into five categories.

a)

True

b)

False

6.

An economist is a professional who studies and understands the economy.

a)

True

b)

False

7.

The economy has no effect on the production and consumption of economic goods and services.

a)

True

b)

False

8.

Five types of economic utilities,

a)

Economy, Politics, Trump, Moola, War

b)

Time, Money, Assets, Liabilities, Labor

c)

Person, Place, Thing, Object, Time

d)

Time, Place, Form, Possession, Information

9.

What utility is the ease of product accessibility? HAHA

a)

Possession

b)

Proposition

c)

Propagation

d)

Pagination

10.

______ utility is the necessary information abut a products accessibility to the customer.

a)

Information

b)

Form

c)

Place

d)

Possession

11.

___ utility is when a complete product is offered by a company.

a)

Place

b)

Fit

c)

Form

d)

Information

12.

____ utility is having a company's products at a convenient location.

a)

Place

b)

Time

c)

Possession

d)

Form

13.

____ utility is the availability of goods and services when the customer wants them.

a)

Tender

b)

Place

c)

Time

d)

Information

14.

Satisfying the wants and needs of consumers is a constant concern of economic utility.

a)

True

b)

False

15.

Economic resources are divided into three categories: Land, labor, and _______

a)

time

b)

capital

c)

place

d)

pricing

16.

______ is the problem of trying to meet infinite wants with limited resources.

a)

inflation

b)

loss

c)

ethics

d)

scarcity

17.

______ is an example of scarcity.

a)

capital

b)

economic utility

c)

time

d)

assets

18.

Shortage is best described when the demand for a good or service is less than the supply.

a)

true

b)

false

19.

Economies are so complex that economists often disagree on the causes of the economy's growth and shrinkage.

a)

True

b)

False

20.

_________ is the value of the next best alternative that was not chosen in a trade-off.

a)

opportunity cost

b)

liabilities

c)

budget

d)

break even

21.

Businesses view an opportunity cost as the "price" of taking a course of action.

a)

True

b)

False

22.

Marketers are not concerned about opportunity costs and trade-offs before making a decision.

a)

True

b)

False

23.

A function of an economic indicator is ______

a)

product

b)

development

c)

pricing

d)

distribution

24.

Consumers use ______ money to purchase goods and services at high prices.

a)

expense

b)

revenue

c)

promotion

d)

discretionary

25.

__________ is the process of influencing customers with attributes of its product.

a)

non-price competition

b)

product

c)

place

d)

price

26.

The 5 steps to follow when making economic decisions are:

a)

state, gather, evaluate, decide, implement

b)

gather, decide, state, implement, evaluate

c)

evaluate, gather, state, implement, decide

d)

implement, state, decide, evaluate, gather

27.

The three concerns a society uses to develop or determine it's economic system are:

a)

when, what, where

b)

what, who, how

c)

time, date, place

d)

who, what, when

28.

The four types of economic systems are:

a)

traditional, centrally planned, market, mixed

b)

product, place, price, promotion

c)

assets, liabilities, expenses, owners equity

d)

sales, fees, revenue, capital

29.

The U.S operates under two types of economies:

a)

profit and loss

b)

salary and profit

c)

market and mixed

d)

liberal and conservative

30.

There is no truly free market economy in the world, but the U.S. uses many free market principles.

a)

true

b)

false

31.

traditional economies are people that rely on farming, hunting, gathering, and often barter for exchange of goods and services.

a)

true

b)

false

32.

Centrally planned economies are not controlled by the government - the people make the decision.

a)

true

b)

false

33.

Mixed economies are very common and found everywhere in the world.

a)

true

b)

false

34.

The United States, Sweden and Iceland all use a _____ economy system.

a)

ethical

b)

equal

c)

diverse

d)

mixed

35.

Six major features of the US economy system include: free market, taxation, regulation, profit incentive, competition, and _______

a)

private ownership

b)

tax expense

c)

net profit

d)

gross profit

36.

The purpose of a mixed economy is that the government supervises the production of goods and services to ensure that the economy is stable and equitable.

a)

true

b)

false

37.

Demand refers to the amount of goods that customers want.

a)

true

b)

false

38.

The interaction of supply and demand affects the prices of products because when supply is _____ and demand is ____, prices are _____

a)

low, high, high

b)

low, low, low

c)

high, high, high

d)

high, high, low

39.

Supply refers to the amount of goods that are unavailable to consumers.

a)

true

b)

false

40.

the law of supply states that the ____ a products price, the ___ the supply will be for that product.

a)

higher, lower

b)

lower, higher

c)

higher, higher

d)

lower, lower

41.

The law of demand states that the ____ prices of a product, the ____ demand there will be for that product.

a)

lower, higher

b)

higher, less

c)

less, more

d)

more, less

42.

____ is the point at which the supply and demand curves intersect.

a)

loss

b)

break even

c)

equilibrium

d)

gain

43.

The price of a good or service has no influencing factor on the consumers purchasing decision.

a)

true

b)

false

44.

competition is beneficial to the economy. It promotes economic growth.

a)

true

b)

false

45.

______ are signs of both a healthy and unhealthy economy

a)

economic indicators

b)

diversity

c)

exports

d)

spending

46.

_____ is the study of large-scale economic factors that indicate the condition of the economy.

a)

economic indicators

b)

econology

c)

equilibrium

d)

macro-economics

47.

Five economic factors that affect the business environment are:

a)

product, place, price, promotion, people

b)

gross domestic product, inflation, interest rates, unemployment rates, productivity

c)

1,2,3,4,5

48.

____________= the total monetary value of goods and services produced in a country during one year.

a)

gross domestic product

b)

inventory

c)

revenue

d)

profit

49.

The GDP formula is: GDP=C+I+G+(X-M)

The C stands for:____

The I stands for:____

The G stands for:____

The X-M stands for:____

a)

candy, interest, good, x men

b)

consumer spending, investments and spending, government spending, exports-imports

c)

catholic, incentive, gram, sirius xm

d)

card, impossible, game, x man

50.

A(n) ____ is a good or service brought into a country.

a)

import

b)

export

c)

good

d)

service

51.

A(n) ____ is a good or service shipped out of a country.

a)

imports

b)

goods

c)

exports

d)

product

52.

The GDP rate that never fluctuates and stays the same all the time.

a)

true

b)

false

53.

______ is a general income in prices and fall in the purchasing value of money.

a)

inflation

b)

productivity

c)

interest

d)

monopoly

54.

_____ is the decrease in prices and increases in the value of money.

a)

import

b)

inflation

c)

deflation

d)

interest

55.

When a number of workers in the labor force are with jobs, the unemployment rate, or percentage of people without jobs and wages, rises.

a)

true

b)

false

56.

The concept of _____ is a measure of economic output in terms of workers input.

a)

cycles

b)

productivity

c)

promotions

d)

discounts

57.

Businesses are continually trying to maximize productivity to increase profits.

a)

true

b)

false

58.

There are 4 common market structures found in today's economy. They are:

a)

discounts, promotions, revenue, money

b)

inflation, deflation, expansions, recessions

c)

profit, loss, import, export

d)

monopoly, oligopoly, monopolistic competition, and perfect competition

59.

____ is a sum of money paid in the exchange for a loan made by a bank or creditor.

a)

interest

b)

productivity

c)

inflation

d)

index

60.

APY=

a)

ant place yoga

b)

annual percentage yard

c)

annual percentage yield

d)

asset pepper yolanda

61.

APR=

a)

annual percentage rate

b)

annual peru rafting

c)

apple picking rules

d)

angry principle reeling

62.

The periods of growth and contraction measured by GDP are called _____ _____.

a)

accounting cycle

b)

accounting period

c)

business cycles

d)

fiscal period

63.

A business cycle has periods of growth called ____ and periods of decline called ____.

a)

promotions, discounts

b)

import, export

c)

profit, loss

d)

expansions, recessions

64.

When spending is low in an economy, a business may not earn as much ____

a)

profit

b)

revenue

c)

money

d)

points

65.

In a weak economy businesses will often ramp up marketing efforts toward existing customers through _____ or ____

a)

discounts, promotions

b)

market, mixed

c)

inflation, deflation

d)

revenue, profit

66.

The government plays no role in the U.S. economy.

a)

true

b)

false

67.

The government is involved in six important ways in the business economy. They are:

a)

economic development incentives, fiscal policy, monetary policy, public services, legal structure, externality management

b)

product, place, price, promotion, marketing mix

c)

current assets, investments, liabilities, credits, stocks, bonds

68.

____ is a market structure where a small number of business have control of a market.

a)

oligopoly

b)

fixed

c)

monopoly

d)

close

69.

Perfect competition refers to many businesses selling identical products

a)

True

b)

False

70.

An example of the government providing a public service to the economy would be collecting taxes from citizens, which in turn support public goods and services.

a)

True

b)

False

71.

A market structure where a single business has exclusive control of a market is a _______

a)

big

b)

monopoly

c)

oligopoly

d)

diverse

72.

The government provides structure and enforcement of many laws to support a high-functioning economy.

a)

True

b)

False

73.

The most common measure of inflation is the ____ ____ ____ or CPI

a)

Consumer Purchase Index

b)

Consumer Price Indicator

c)

Consumer Price Index

d)

Consumer Performance Index

74.

The aspects of making, selling and providing products in exchange for money is known as:

a)

Marketing

b)

Business

c)

Good

d)

Product

75.

A ____ is a tangible item that is produced and sold to consumers.

a)

Service

b)

Good

c)

Product

d)

Idea

76.

Which of the following is NOT an example of a service?

a)

Car

b)

Car Repair

c)

Housecleaning

d)

Lawn mowing

77.

A method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors is known as:

a)

Marketing Manager

b)

Marketing Function

c)

Marketing Concept

d)

Marketing Mix

78.

What other term is used to describe market research?

a)

Managing target market

b)

Marketing information management

c)

Target market information

d)

Management of information

79.

One example of an economic utility is:

a)

Business

b)

Form

c)

Supply

d)

Demand

80.

Consumer decisions are influenced by:

a)

Price of a good or service

b)

The price of alternatives

c)

The consumer's income

d)

All of theses

81.

Which of the following is not a market structure?

a)

Oligopoly

b)

Monopoly

c)

Perfect Competition

d)

Price Competition

82.

The problem with trying to meet infinite wants with limited resources is called:

a)

Scarcity

b)

Specialization

c)

Interest

d)

Inflation

83.

The amount of goods that are available to consumers is known as what?

a)

Monoply

b)

Demand

c)

Scarcity

d)

Supply