Font size
WorksheetsChapter 4-Principals of Marketing -MARKETING & THE ECONOMY
Total questions: 83
Worksheet time: 24mins
Goods that are produced are defined by a societies economic system.
True
False
Normally, consumers are not concerned about a product being worth the cost of an item.
True
False
When consumers spend their money, they are participating in the economic activity.
True
False
Marketing does not play a role economic activity.
True
False
Economic resources are divided into five categories.
True
False
An economist is a professional who studies and understands the economy.
True
False
The economy has no effect on the production and consumption of economic goods and services.
True
False
Five types of economic utilities,
Economy, Politics, Trump, Moola, War
Time, Money, Assets, Liabilities, Labor
Person, Place, Thing, Object, Time
Time, Place, Form, Possession, Information
What utility is the ease of product accessibility? HAHA
Possession
Proposition
Propagation
Pagination
______ utility is the necessary information abut a products accessibility to the customer.
Information
Form
Place
Possession
___ utility is when a complete product is offered by a company.
Place
Fit
Form
Information
____ utility is having a company's products at a convenient location.
Place
Time
Possession
Form
____ utility is the availability of goods and services when the customer wants them.
Tender
Place
Time
Information
Satisfying the wants and needs of consumers is a constant concern of economic utility.
True
False
Economic resources are divided into three categories: Land, labor, and _______
time
capital
place
pricing
______ is the problem of trying to meet infinite wants with limited resources.
inflation
loss
ethics
scarcity
______ is an example of scarcity.
capital
economic utility
time
assets
Shortage is best described when the demand for a good or service is less than the supply.
true
false
Economies are so complex that economists often disagree on the causes of the economy's growth and shrinkage.
True
False
_________ is the value of the next best alternative that was not chosen in a trade-off.
opportunity cost
liabilities
budget
break even
Businesses view an opportunity cost as the "price" of taking a course of action.
True
False
Marketers are not concerned about opportunity costs and trade-offs before making a decision.
True
False
A function of an economic indicator is ______
product
development
pricing
distribution
Consumers use ______ money to purchase goods and services at high prices.
expense
revenue
promotion
discretionary
__________ is the process of influencing customers with attributes of its product.
non-price competition
product
place
price
The 5 steps to follow when making economic decisions are:
state, gather, evaluate, decide, implement
gather, decide, state, implement, evaluate
evaluate, gather, state, implement, decide
implement, state, decide, evaluate, gather
The three concerns a society uses to develop or determine it's economic system are:
when, what, where
what, who, how
time, date, place
who, what, when
The four types of economic systems are:
traditional, centrally planned, market, mixed
product, place, price, promotion
assets, liabilities, expenses, owners equity
sales, fees, revenue, capital
The U.S operates under two types of economies:
profit and loss
salary and profit
market and mixed
liberal and conservative
There is no truly free market economy in the world, but the U.S. uses many free market principles.
true
false
traditional economies are people that rely on farming, hunting, gathering, and often barter for exchange of goods and services.
true
false
Centrally planned economies are not controlled by the government - the people make the decision.
true
false
Mixed economies are very common and found everywhere in the world.
true
false
The United States, Sweden and Iceland all use a _____ economy system.
ethical
equal
diverse
mixed
Six major features of the US economy system include: free market, taxation, regulation, profit incentive, competition, and _______
private ownership
tax expense
net profit
gross profit
The purpose of a mixed economy is that the government supervises the production of goods and services to ensure that the economy is stable and equitable.
true
false
Demand refers to the amount of goods that customers want.
true
false
The interaction of supply and demand affects the prices of products because when supply is _____ and demand is ____, prices are _____
low, high, high
low, low, low
high, high, high
high, high, low
Supply refers to the amount of goods that are unavailable to consumers.
true
false
the law of supply states that the ____ a products price, the ___ the supply will be for that product.
higher, lower
lower, higher
higher, higher
lower, lower
The law of demand states that the ____ prices of a product, the ____ demand there will be for that product.
lower, higher
higher, less
less, more
more, less
____ is the point at which the supply and demand curves intersect.
loss
break even
equilibrium
gain
The price of a good or service has no influencing factor on the consumers purchasing decision.
true
false
competition is beneficial to the economy. It promotes economic growth.
true
false
______ are signs of both a healthy and unhealthy economy
economic indicators
diversity
exports
spending
_____ is the study of large-scale economic factors that indicate the condition of the economy.
economic indicators
econology
equilibrium
macro-economics
Five economic factors that affect the business environment are:
product, place, price, promotion, people
gross domestic product, inflation, interest rates, unemployment rates, productivity
1,2,3,4,5
____________= the total monetary value of goods and services produced in a country during one year.
gross domestic product
inventory
revenue
profit
The GDP formula is: GDP=C+I+G+(X-M)
The C stands for:____
The I stands for:____
The G stands for:____
The X-M stands for:____
candy, interest, good, x men
consumer spending, investments and spending, government spending, exports-imports
catholic, incentive, gram, sirius xm
card, impossible, game, x man
A(n) ____ is a good or service brought into a country.
import
export
good
service
A(n) ____ is a good or service shipped out of a country.
imports
goods
exports
product
The GDP rate that never fluctuates and stays the same all the time.
true
false
______ is a general income in prices and fall in the purchasing value of money.
inflation
productivity
interest
monopoly
_____ is the decrease in prices and increases in the value of money.
import
inflation
deflation
interest
When a number of workers in the labor force are with jobs, the unemployment rate, or percentage of people without jobs and wages, rises.
true
false
The concept of _____ is a measure of economic output in terms of workers input.
cycles
productivity
promotions
discounts
Businesses are continually trying to maximize productivity to increase profits.
true
false
There are 4 common market structures found in today's economy. They are:
discounts, promotions, revenue, money
inflation, deflation, expansions, recessions
profit, loss, import, export
monopoly, oligopoly, monopolistic competition, and perfect competition
____ is a sum of money paid in the exchange for a loan made by a bank or creditor.
interest
productivity
inflation
index
APY=
ant place yoga
annual percentage yard
annual percentage yield
asset pepper yolanda
APR=
annual percentage rate
annual peru rafting
apple picking rules
angry principle reeling
The periods of growth and contraction measured by GDP are called _____ _____.
accounting cycle
accounting period
business cycles
fiscal period
A business cycle has periods of growth called ____ and periods of decline called ____.
promotions, discounts
import, export
profit, loss
expansions, recessions
When spending is low in an economy, a business may not earn as much ____
profit
revenue
money
points
In a weak economy businesses will often ramp up marketing efforts toward existing customers through _____ or ____
discounts, promotions
market, mixed
inflation, deflation
revenue, profit
The government plays no role in the U.S. economy.
true
false
The government is involved in six important ways in the business economy. They are:
economic development incentives, fiscal policy, monetary policy, public services, legal structure, externality management
product, place, price, promotion, marketing mix
current assets, investments, liabilities, credits, stocks, bonds
____ is a market structure where a small number of business have control of a market.
oligopoly
fixed
monopoly
close
Perfect competition refers to many businesses selling identical products
True
False
An example of the government providing a public service to the economy would be collecting taxes from citizens, which in turn support public goods and services.
True
False
A market structure where a single business has exclusive control of a market is a _______
big
monopoly
oligopoly
diverse
The government provides structure and enforcement of many laws to support a high-functioning economy.
True
False
The most common measure of inflation is the ____ ____ ____ or CPI
Consumer Purchase Index
Consumer Price Indicator
Consumer Price Index
Consumer Performance Index
The aspects of making, selling and providing products in exchange for money is known as:
Marketing
Business
Good
Product
A ____ is a tangible item that is produced and sold to consumers.
Service
Good
Product
Idea
Which of the following is NOT an example of a service?
Car
Car Repair
Housecleaning
Lawn mowing
A method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors is known as:
Marketing Manager
Marketing Function
Marketing Concept
Marketing Mix
What other term is used to describe market research?
Managing target market
Marketing information management
Target market information
Management of information
One example of an economic utility is:
Business
Form
Supply
Demand
Consumer decisions are influenced by:
Price of a good or service
The price of alternatives
The consumer's income
All of theses
Which of the following is not a market structure?
Oligopoly
Monopoly
Perfect Competition
Price Competition
The problem with trying to meet infinite wants with limited resources is called:
Scarcity
Specialization
Interest
Inflation
The amount of goods that are available to consumers is known as what?
Monoply
Demand
Scarcity
Supply
